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Mazda Miata Named To
Automobile Magazine's 1999 "All-Stars" List
New Miata Named Best
Entry-Level Sports Car
IRVINE,
Calif. (January 6, 1999) -- Mazda North American Operations (MNAO) today
announced that the 1999 Mazda Miata roadster received Automobile Magazine's 1999
"All-Stars" award. The award names the Miata as the Best Entry-Level
Sports Car. The awards appear in the February issue of the magazine, which goes
on sale at newsstands this week.
In selecting the Miata as a "All-Stars" award winner, the editors of
Automobile Magazine stated, "Mazda's redesigned Miata remains the best
sports car you can buy when cost is an issue. The new car not only looks better
than its predecessor does, but it goes better too. What makes the new Miata so
special, however, is the thoughtful development of its chassis. [The Miata]
might just be the only sports car you'll ever need to own."
"Because the Miata has become an automotive icon," said Richard
Beattie, president and CEO of MNAO, "we had to be especially careful not to
lose the purity of design and fun-to-drive character of the original when we set
out to redesign the car. The incredibly positive response we've received from
the media and public tells us that the changes we made created the best Miata
ever. We're proud to have the new Miata named as an All-Star."
The all-new 1999 Mazda Miata features a dramatically restyled body that is more
rigid than its predecessor, yet weighs nearly the same. The new Miata also
features a more powerful 140-horsepower, 1.8-liter four-cylinder engine, revised
four-wheel double-wishbone suspension and a completely revised interior.
Few automobiles have received as many awards in their first nine years as the
resoundingly popular Mazda Miata roadster. Shortly after its introduction in
1989, Automobile Magazine named the Miata its inaugural "Automobile of the
Year" and Car and Driver selected the original Miata as one of the
"10Best" cars. The original Miata appeared on the
"All-Stars" list every year it was eligible -- seven times in all -- a
feat unequalled by any other model.
Numerous other publications have bestowed awards and accolades on the timeless
roadster every year since. Most recently, the editors of Consumer Digest named
the Miata a "Best Buy" for 1999 and Car and Driver placed the Miata on
its "10Best" list for the second year in a row.
To date, Mazda has sold nearly 500,000 Miatas around the world, of which nearly
half have been sold in the United States, making it the best-selling two-seat,
lightweight, open sports car in the world.
The Miata also boasts the largest single marque car club in the United States,
the 30,000-member Miata Club of America.
Mazda North American Operations is responsible for the research and development,
sales and marketing, and customer parts and service support of Mazda vehicles in
the United States. Headquartered in Irvine, Calif., MNAO has approximately 800
dealerships nationwide and is owned by Mazda Motor Corporation, Hiroshima,
Japan.
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